What is a CPM model?
The CPM model refers to advertising that is based on the advertisements shown!
That's a thousand impressions at 1 CPM.
The total price paid in a CPM model is easy to calculate by multiplying the CPM rate by the number of CPM units.
1 million impressions (ads) at 10 CPM equates to a total price of 10 thousand Dollar.
A 10 million impressions (ads) at 15 CPM for a total price of 150 thousand Dollar.
So it's always 1 CPM this stands for a thousand impressions,
100 $ per CPM = 100 $ per thousand inserted ads
FAQ 184: Updated on: 12 October 2020 08:03
At some point you will be confronted with "Pay Per Sale", a payment model for online advertising in which payment is based exclusively on qualified sales
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